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J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity Acquire Advantage Sales…

March 29, 2006

J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity Acquire Advantage Sales & Marketing Inc.

Kaye Scholer represented J.W. Childs Associates, L.P. and Merrill Lynch Global Private Equity, in the acquisition of Advantage Sales & Marketing Inc. (ASM) for approximately $1.05 billion.  ASM is a leading sales and marketing agency in the US, providing outsourced sales, marketing and merchandising services to manufacturers, suppliers and producers of consumer goods. The transaction, reported in The Daily Deal after it was announced on March 2, closed on March 29, 2006.

Stephen Koval led the corporate team, which included Thomas Yadlon. Laurie Abramowitz provided invaluable tax and other assistance to the corporate team. Ed Gabbay led the finance team with Alan Glantz.

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