As seen in Inc.’s “Word to the Wise: Trademark Disputes Don’t Just Happen to Giant Companies”
Inc. reports that registering for trademarks on business names is an important step not only for major companies, but also for smaller ones looking to grow. Doing so will help protect the company brand from being co-opted by the competition and keep customers straight about with whom they are doing business. However, businesses can try to establish common law rights to their trademark before registering by just starting to conduct business and sell to consumers, explained Kaye Scholer Partner Paul Llewellyn, Co-Head of the firm’s Trademark, Copyright and False Advertising Practice.
"In the US you can establish your rights by using a trademark or advertising with it,” Llewellyn noted.
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